Eagan Heath Andrew Foxwell – Mastering Google Search + Shopping Ads
$36.00
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Eagan Heath Andrew Foxwell – Mastering Google Search + Shopping Ads
This Google Search and Google Shopping course goes through each step of the process from beginning Google ads (Search and Shopping) to optimizing and scaling them profitably and successfully.
Upon finishing this course, you will be able to understand what success looks like when running Google Ads, how to choose target keywords, how to optimize Google Ads, how to set up valid A/B tests, how to determine whether Google Search and/or Google Shopping is best for your brand, and more.
Topics Covered
Course Outline & Class Takeaways
Google Search Ads
- Why Run Pay-Per-Click (PPC) Ads?
- Account and Conversion Tracking Setup
- Connecting Google Ads to Google Analytics
- Researching and Brainstorming Keywords
- Map Opportunities
- Landing Pages
- Writing and Creating Ads
- Optimizing Ads Over Time
- Bing Advertising
- Why Run Google Shopping Ads
- How they’re different from Search Ads
- Google Merchant Center & your Shopping Feed
- Setting up your feed & your campaigns
- Optimizing Ads Over Time
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