Mike Wong – Learning App Store Optimization for iOS and Android Apps

By: Mike Wong

Duration: 1h 03m

Released: Sep 19, 2016

Description:

You’ve written an app and are ready to send it out into the world. But with the 4+ million apps available for iOS and Android, you can’t just press Publish and hope for a hit. To get apps in front of bigger audiences, developers can borrow tips and best practices from the SEO and marketing world. App store optimization (ASO) can help increase your app’s ranking, make it more visible in search results, and make it more appealing to potential customers. And you don’t have to change a lot of code. ASO is all about the words you use, the metadata you assign, the links you identify, and the visuals you choose. Join app developer and marketer Mike Wong as he shares his tips for marketing apps in the App Store and Google Play, using keyword research, indexing, deep linking, outstanding visuals, and other ASO techniques.

Topics include:

• Comparing the App Store and Google Play store
• How Apple and Google rank your app
• Choosing an app name, keywords, and category
• Writing a description for your app
• App indexing
• Deep linking
• Creating icons, screenshots, and demo videos
• Monitoring ASO performance

Contents:

Introduction

1. Getting Started

2. App Store Optimization Basics

3. App Store Optimization Techniques

4. Creating Visual Assets for Your
App

5. Monitoring App Store Optimization

Conclusion

Author:

Mike Wong has been a software designer for over a decade and has launched over a dozen products.

He got his first copy of Photoshop in 1995 and has never stopped learning what it can do. Mike has appeared in Macworld and in Mac Design Magazine (now Layers), and he has been a featured speaker at Seybold Seminars and DIMA. When not traveling, Mike makes his home in Portland, Oregon, with his wife Chris and their two children.