Martin Perhiniak & Almu Redondo – Character Design: From Concept to Creation

Martin Perhiniak & Almu Redondo – Character Design: From Concept to Creation

1.  For adding colors to our design we separate details into tonal values of shadows, midtones and highlights. We will pick one color for shadows and one for highlights, but because midtones are the most common in objects it is best to use 2 colors to represent them and enable us to define details better.
2. Like in every creative project it is crucial to keep checking the brief you get from the client throughout the whole process to avoid missing any important requirements. In case you don’t get a detailed brief at the start of the project, you should ask questions like “What is to be achieved?” and “Who is the target audience?” from the client to establish the brief yourself.
3. Opacity Masks in Illustrator are great for showing and hiding certain parts of your objects but they can also be used for adding texture to your characters, which will break the rigid, vector outlines and help to make your artwork more unique.
4. Choosing the right file format when exporting your work is crucial. Illustrator offers a wide range of options to choose from either your work is prepared for print or it will be used on the Web. One file format especially is worth exploring is SVG, which is a widely supported web standard that keeps your artwork in vector format even when displayed in browsers.
5.  The Shape Builder Tool is similar to Pathfinder as they are both used to combine shapes, but the Shape Builder is much more intuitive and versatile offering you full control over handling every overlapping detail individually.