Adam Hersh & Dr. Erica Wadley – Ebay Success Kit

Ebay Success Kit

By Adam Hersh & Dr. Erica Wadley

The eBay Success Kit from LearnKey includes everything you’ll need to know about starting and operating a profitable eBay business. This kit contains two complete LearnKey video courses on DVD. Making Money on eBay and Building a Store on eBay. eBay is the world’s largest trading community with millions of transactions conducted daily. With this kit you’ll learn step-by-step how to run a successful eBay business from experts who have done it!

About The Authors

Over a four-year period, Adam Hersh sold more than 50,000 items on eBay and other auction sites. He founded Adam Hersh Auctions and was the first named eBay trading assistant. He has sold more items, received more positive comments, and been an eBay member longer than any other trading assistant in the Big Apple. He holds a BA in Organizational Communications from Northeastern University, and is certified in E-Commerce and Web Marketing.

Expert instructor and PowerSeller Dr. Erica Wadley runs an eBay store that has more than 99% positive customer feedback and sold hundreds of thousands of dollars worth of products. Erica also has extensive experience in the computer and training industries and is skilled at planning and structuring the development of educational content. She has worked with several noted universities and Fortune 500 companies such as IBM, Microsoft, and AOL.

Making Money on eBay

Session 1

Section A: Online Auctioning
· Keys to Success
· Adam Hersh
· Online Auction Sites
· eBay Auctions
· Other Market Places

Section B: eBay’s Site
· Home Page
· Exploring Categories
· Searching
· Buying Auction Items
· Placing Bids

Section C: Auction Items
· Event Auctions
· Charity Auctions
· Memorabilia
· Big Ticket Items
· Prohibited Items

Section D: Listing Auctions
· Creating a Sell Item
· Advertising Real Estate
· Choose Category
· Suggested Categories
· Category Strategies
· Titling Items
· Abbreviation
· Create Title

Section E: Auction Description
· Details
· Purchase Conditions
· Appearances
· Description Text
· HTML Text Controls
· Reuse
· Scheduling

Section F: Pricing
· Price Options
· Fees
· Starting Price
· Reserves/Low Prices
· Buy It Now

Section G: Auction Features
· Private Auctions
· Pictures
· Picture Layouts
· Listing Upgrades
· Counters
· Payment Methods
· Shipping
· Feature Statics

Session 2

Section A: After the Auction
· Follow up
· Shipping
· Non-paying Bidders
· Bidder Management
· 2nd Chance Offer
· Relisting
· Payment Services

Section B: Feedback
· Core of eBay
· Responding
· Getting Feedback
· Feedback Violations

Section C: eBay Services
· Benefits
· Conveniences
· Promotions
· Services Tab
· Buying/Selling Tools
· Trade with Confidence
· Authenticate Items
· ID Verify

Section D: eBay Stores
· Benefits
· Store Levels
· Featured Store
· Anchor Store
· Store Section

Section E: Auction Management
· Marketplace Integration
· Inventory Management
· Image Management
· Sale Management
· Storefront/Checkout Tools
· Order Management
· Preferred Solution Provider

Section F: Powersellers
· eBay Recognition
· Levels
· Benefits
· Maintaining Status

Section G: Trading Assistants
· Requirements
· Finding Clients
· Fees
· Limits

Section H: eBay Life
· eBay Community
· eBay Plans

Session 3

Building a Store on eBay

Section A: eBay Storefronts
· Introduction
· Store Features
· Store Look & Feel
· eBay Themes
· Store Categories
· Store Policies
· Store Branding
· Store Types

Section B: Creating Listings
· Great Listings
· Photos/Descriptions
· Categories

Section C: Putting it Together
· Building Your Store
· Adding Items
· Tools

Section D: Yes! We’re Open!
· Managing Elements
· Handling Buyers
· Feedback
· Listing Strategies
· Scheduling

Section E: After the Sale
· Shipping
· Shipping Process
· Finalize Sale
· It’s Just Marketing!
· Growing Your Company