Ebay Success Kit
By Adam Hersh & Dr. Erica Wadley
The eBay Success Kit from LearnKey includes everything you’ll need to know about starting and operating a profitable eBay business. This kit contains two complete LearnKey video courses on DVD. Making Money on eBay and Building a Store on eBay. eBay is the world’s largest trading community with millions of transactions conducted daily. With this kit you’ll learn step-by-step how to run a successful eBay business from experts who have done it!
About The Authors
Over a four-year period, Adam Hersh sold more than 50,000 items on eBay and other auction sites. He founded Adam Hersh Auctions and was the first named eBay trading assistant. He has sold more items, received more positive comments, and been an eBay member longer than any other trading assistant in the Big Apple. He holds a BA in Organizational Communications from Northeastern University, and is certified in E-Commerce and Web Marketing.
Expert instructor and PowerSeller Dr. Erica Wadley runs an eBay store that has more than 99% positive customer feedback and sold hundreds of thousands of dollars worth of products. Erica also has extensive experience in the computer and training industries and is skilled at planning and structuring the development of educational content. She has worked with several noted universities and Fortune 500 companies such as IBM, Microsoft, and AOL.
Making Money on eBay
Session 1
Section A: Online Auctioning
· Keys to Success
· Adam Hersh
· Online Auction Sites
· eBay Auctions
· Other Market Places
Section B: eBay’s Site
· Home Page
· Exploring Categories
· Searching
· Buying Auction Items
· Placing Bids
Section C: Auction Items
· Event Auctions
· Charity Auctions
· Memorabilia
· Big Ticket Items
· Prohibited Items
Section D: Listing Auctions
· Creating a Sell Item
· Advertising Real Estate
· Choose Category
· Suggested Categories
· Category Strategies
· Titling Items
· Abbreviation
· Create Title
Section E: Auction Description
· Details
· Purchase Conditions
· Appearances
· Description Text
· HTML Text Controls
· Reuse
· Scheduling
Section F: Pricing
· Price Options
· Fees
· Starting Price
· Reserves/Low Prices
· Buy It Now
Section G: Auction Features
· Private Auctions
· Pictures
· Picture Layouts
· Listing Upgrades
· Counters
· Payment Methods
· Shipping
· Feature Statics
Session 2
Section A: After the Auction
· Follow up
· Shipping
· Non-paying Bidders
· Bidder Management
· 2nd Chance Offer
· Relisting
· Payment Services
Section B: Feedback
· Core of eBay
· Responding
· Getting Feedback
· Feedback Violations
Section C: eBay Services
· Benefits
· Conveniences
· Promotions
· Services Tab
· Buying/Selling Tools
· Trade with Confidence
· Authenticate Items
· ID Verify
Section D: eBay Stores
· Benefits
· Store Levels
· Featured Store
· Anchor Store
· Store Section
Section E: Auction Management
· Marketplace Integration
· Inventory Management
· Image Management
· Sale Management
· Storefront/Checkout Tools
· Order Management
· Preferred Solution Provider
Section F: Powersellers
· eBay Recognition
· Levels
· Benefits
· Maintaining Status
Section G: Trading Assistants
· Requirements
· Finding Clients
· Fees
· Limits
Section H: eBay Life
· eBay Community
· eBay Plans
Session 3
Building a Store on eBay
Section A: eBay Storefronts
· Introduction
· Store Features
· Store Look & Feel
· eBay Themes
· Store Categories
· Store Policies
· Store Branding
· Store Types
Section B: Creating Listings
· Great Listings
· Photos/Descriptions
· Categories
Section C: Putting it Together
· Building Your Store
· Adding Items
· Tools
Section D: Yes! We’re Open!
· Managing Elements
· Handling Buyers
· Feedback
· Listing Strategies
· Scheduling
Section E: After the Sale
· Shipping
· Shipping Process
· Finalize Sale
· It’s Just Marketing!
· Growing Your Company
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