Abbey Woodcock – The Codex Persona Copywriting Voice Workshop

The Codex Persona Copywriting Voice Workshop

The Codex Persona Workshop is a 4-week workshop that covers:

Understanding what “voice” actually means (it’s not some woo-woo concept that can’t be learned) and why most clients cite this as the biggest failure of their copywriters…

…How to break down your clients (or anyone’s) voice in a measurable, trackable way so that you don’t get such vague edits from your clients. You’ll be able to cut the approval time in half or more.

…And how to take feedback from your clients and create a comprehensive voice style guide called the “Codex Persona” (and you can charge for this process … increasing your project fee while doing less work).